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How a Strong Corporate Identity Can Make A Difference to Your Business Prospects

It is critical to developing a strong corporate identity to be able to reinforce your brand image and give a greater fillip to your marketing activities. A consistent and unique corporate identity program creates a lasting impression and enhances the value of your brand identity in immeasurable terms. Consistency in designs and presentation is of absolute importance when it comes to developing a corporate identity campaign because public memory is short. Improper application can actually have a negative impact on your corporate brand identity. Abacus Desk is your destination if you want to create a strong corporate identity.

Corporate identity is nothing but the actual, physical look of your brand. It usually incorporates a unique and meaningful logo and many other supporting tools such as your letterhead, business call cards and websites. Abacus Desk can ensure that the designing on all the promotional tools follow a carefully created theme operating within logical guidelines. It is, in fact, these guidelines that decide the designs and colour combinations as well as the theme for all cross-media applications. They can create typefaces, colour themes, page layouts and other aspects which maintain a visual and thematic continuity for easy brand recognition.

In the highly competitive online markets where thousands of companies vie for the same market segment, corporate identity standards can make a huge difference between the winner and the also-ran. The concept ensures that company representatives across the board and in various branches ensure uniformity in the way they interact with customers and prospective clients. Abacus Desk can make sure that you lead the field by a long mile.

Abacus Desk corporate identity designs can send out a strong signal about the commitment of your company to be a long term player. It shows the seriousness of your approach and the desire to be among the top leaders in your niche market. Abacus Desk creates a single, dedicated and clear visual identity for your company giving you genuine respectability and the ability to leverage your brand equity across all areas of operations.

The company logo is one of the most valuable assets of any organization. It is the first visual representation of your business to the potential customer. Your logo must project a high order of quality and professional outlook by its design elements and colour themes. Needless to say, it must be prominently seen on letterheads, business cards, envelopes, checks, advertisements and promotional materials. Your logo and design must magnetically pull the attention of visitors to your office and website.

Abacus Desk delivers on all aspects of corporate identity design and more.

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